The brief was to design a logo for 'The Cut-Throat Butcher. I took three distinct approaches to the identity of this 'company'.
The first approach taken was a play on the name of the company. There's something slightly dramatic and over-the-top about a 'Cut-Throat Butcher', so I used a gory, tongue-in-cheek theme.
The second approach was to think about the tradition of butchery. Often at the heart of the community there's an 'old-fashioned', wholesome image surrounding the business.
Thirdly I tried a modern, clean aesthetic. This is a contemporary butchers, with a cool, no-frills image.
In the end I chose the first option, because it was striking and a bit different. I liked the drama of the image though in the end toned it down slightly by removing the black and adding a soft pink tone to make it somewhat less intimidating.
